Email Marketing
By 'Email Marketing', we don't mean sending unsolicited emails to countless thousands of consumers, businesses or organisations. That is better known as 'spamming'. We mean 'permission-based' Email marketing, which is sending emails to individuals or companies that have asked you to do so.
Depending on your product or service, this can be a very effective way of increasing sales to both existing and prospective customers. For some business sectors, it isn't really effective, but for others it can make a huge difference to your bottom line if it's done in the right way. We will advise you whether or not it could be worthwhile for your business.
We can set up automatic methods of gathering email addresses of those interested in receiving information from you about your products, services, and information relating to what you do. We can set up email templates and automated messages (e.g. a welcome message, birthday messages, messages on other relevant dates). We can segregate your email list into customers, prospective customers, trade customers, and any number of other descriptions that would help your business.
Once set up, when you want to send an email to your list (or a segment of it), just type the email, press 'send' and it will be sent to all on the list (or segment). If you don't have time to even send the emails, we could do it for you. We will advise you of the type of email, and most effective frequency, again depending on your business sector.
For more information, don't hesitate to get in touch - please see our contact page.